In-product Notifications: multi-channel strategy
An always-on owned channel inside the app, the product and the web — content cards, in-app messages and in-product nudges in multiple sizes, all driven by the same CRM segmentation as email.
My role
CRM × Product · In-product activation
Tools
Braze, SDK integration, SQL, SFMC, Figma
Timeline
Ongoing — multiple surfaces
Overview
Email reach plateaued for time-sensitive launches. The app, the product and the web had captive audiences but no CRM-driven surfaces to activate them in real time. Solution: a notification system across in-app cards, in-product messages and web prompts of multiple sizes, all sharing audiences and triggers with the email program.
The challenge
Email reach plateaued for time-sensitive launches. The app, the product and the web had captive audiences but no CRM-driven surfaces to activate them in real time.
The solution
- Content Cards delivered through the app + web SDK
- Multiple in-product sizes — small banner, medium card, full takeover
- Shared segmentation logic with email (SQL + SFMC)
- Editorial calendar synced across email, push, in-app and web
Outcome
- New always-on owned channel
- Higher reach on launch announcements
- Multiple in-product surfaces for any launch context
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