I build systems, journeys & automation.
CRM & Lifecycle Consultant. Based in Spain.Currently working at Magnific. Formerly at Fever and Freepik.
Event Lifecycle: design, build & automation at scale
Lifecycle Design · SFMC, '23 — Event communication was fragmented and dependent on manual execution. Built a six-phase lifecycle — waitlist, pre-launch, launch, open gates, date extension and FOMO — fully automated in SFMC.
Waitlist launch
Capture interest the moment the event is announced. The audience starts forming before tickets exist.
Transactional Comms: design, build & Product Integration
Transactional · Product × CRM, '24 — End-to-end redesign of the four highest-traffic transactional emails — purchase confirmation, abandoned cart, pre-event reminder and post-event review — turning each into a product surface.
Abandoned cart
Users who dropped at checkout get pulled back with the right context — same event, same city, easier path.
New Business Vertical (Tourism): Lifecycle design & build
Fever, '24 — Lifecycle built from scratch for a new tourism vertical. Pre-trip, in-trip and post-trip stages with re-purchase moments along the way.
Trip planning
Research and inspiration. The user is comparing destinations and dates — pre-event upsell opens.
In-product Notifications: multi-channel strategy
In-product · Notifications, '25 — An always-on owned channel inside the app, the product and the web — content cards, in-app messages and in-product nudges in multiple sizes, all driven by the same CRM segmentation as email.
Marketplace onboarding review, and the AI workflow behind it
Marketplace · Lifecycle × AI, '26 — A review of a two-sided marketplace's Pro onboarding, re-mapped around the one thing the current flow never proves: that demand is real. Interview case study.
Signs up
Day 0. Confirm the account and say what happens next — and nothing more, because at this point there is genuinely nothing to show yet.