Resources
Playbooks & guides.
Practical notes from the trenches — deliverability, lifecycle automation, CRM × product integrations. Pick one, drop your email, and I'll send it over.
Email Deliverability·PDF·4 min readEN
How to warm up a sending domain properly
Why it matters, what to do in the first four weeks, and the mistakes that cost you months to undo.
Read & download →Email Deliverability·6 min readEN
The bulk sender rules, and what breaks first when you miss them
Gmail and Outlook now enforce authentication and complaint thresholds on anyone sending at volume. The exact requirements, the real numbers, and the order things fail in.
Read →Lifecycle Operations·5 min readEN
The pre-send QA checklist
The checks worth running before a campaign goes out — with a bias toward the failures that never show up in a preview.
Read →AI Workflows·Markdown·4 min readEN
A prompt that improves itself before it runs
A Claude Code command that turns a one-line request into a full brief — expert role, steps, quality criteria — and shows you the rewrite before doing anything. One Markdown file, works in any project.
Read & download →